Why use social media?

Humans are social. The internet has helped give rise to global online communities, of which social media is just one recent example.

Like it or loath it, social media is here to stay. Platforms such as Facebook, Instagram, Twitter, TikTok and Pinterest have found a place within the daily lives of millions of people. They enable connections, influence trends, sell products, and – never forget – generate substantial advertising revenue for themselves in the process.

All of these platforms are free to join, enjoyable to use, and carefully designed to be very engaging. Because of course the more users they have, the more they can charge for advertising. It is worth remembering that if you are not paying for the product, you are the product. Consumer attention is the commodity being sold.

If yours is the kind of business that could benefit from increased consumer attention, then it is well worth looking into social media as part of an overall advertising strategy. Centre Neptune can help.

How best to use?

Anyone can use social media, but not everyone uses it well. Check out these simple tips to increase your engagement:

Pick your platform(s).

Not all platforms are the same. Who are you trying to reach, and where are they located?

Each social media platform speaks to a different segment of users. Whilst there is some degree of crossover, it is best to choose the platform(s) which are popular with your customer demographic.

Clearly, if you are going to spend time & money creating good content to promote your business, you want it to be seen by the right people.

Centre Neptune can help you analyse your customer base and select the most appropriate social media platform (or platforms) for your business.

Curate your content.

Think before posting! Ask yourself if the content you are about to share fits with the overall look and message of your business or brand.

Social media can be postive or negative for your business. Whilst you cannot control what other people post, you are in total control of your own feed. Every image, every video, every comment should work to reinforce and support your business. You cannot throw random content into your account and expect to get results.

Centre Neptune can help you create and curate high-quality, targeted content for your social media presence, ensuring your posts get maximum organic reach every time.

Repeat regularly.

Posting good content on a regular schedule is a proven way to keep your followers engaged.

However, as any influencer can tell you, the constant creation of quality content can be a very time-consuming process. Most small businesses do not have the spare capital to employ a staff member for this purpose, and if you are self-employed, it is just one more thing to juggle in an already-packed schedule.

Centre Neptune can work with you to create engaging social media content, and can post regularly on an agreed schedule, ensuring your business is always in the minds of your customers.

Ready to build a campaign? Get in touch.

Social media integrations.

For some businesses, a really good way to keep their websites fresh is to integrate their social media content.

This means that whenever you post something on, for example, Instagram or Facebook, that same post will appear on your own website automatically. Visitors to your website can see your latest activity and updates, without having to leave your site and search for you on social media.

One very popular approach is to integrate a Twitter Feed as a way of providing the latest news and quick status updates to your customers. If your business involves keeping clients updated on progress, you can just send a quick tweet and have it appear instantly on your website for customers to see. Done.

Centre Neptune can integrate all popular social media platforms into your website, either as part of a build, or as an addition to an existing website. If you would like to explore these options, please get in touch today.

Is your website plan taking shape? Let us help.

Esteban was eaten!